ProSeed Books was designed to work as a creative funding engine for selected charities. The concept is to bring different artist in different mediums to create a single project where each talent compliments the other. A portion of the revenue from the collaborative project is donated to a specific charity.
ProSeed Books also published an online Photographic/Culture magazine called The Cone. The Cone existed for 5 years and its revival, albeit in a slightly different way, is one goal of the PSA Atelier.